Our guiding principle
Sustainability has a very high priority at the DMK Group. Sustainability is a communal task. It concerns all departments and levels of the company, includes collaboration with external stakeholders and involves the entire value chain in the sustainability process. The sustainability strategy "DMK 2020: Our milk. Our world." (DMK 2020 for short) is integrated into our corporate strategy and lays down guidelines up to the end of 2020.
DMK published the DMK 2020 sustainability strategy in 2013. It focuses on the period to the end of 2020 and encompasses five highly relevant strategic areas: agriculture, environment, milk, team and society. The five areas are underpinned with 10 fields of action, 10 goals and corresponding actions. DMK oversees their implementation with indicators and annual monitoring.
The new Milkmaster Programme
Since 2016, DMK has been offering its dairy farmers a bonus programme to promote responsible and sustainable milk production - Milkmaster. The aim is to raise farmers’ awareness of topics such as safety, quality, animal health and the environment and to reward them for their associated commitment.
At the beginning of 2020, the programme was adapted to meet the changed requirements of agricultural practice and of customers and society.